Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies
Today, so many businesses make use of digital marketing. However, print media marketing is also effective.
Print media marketing strategies may be old but it is still effective. One example of print media are billboards and you can see them in different places in the world. There are a number of companies that try to avoid using print media strategies.
You can only see digital marketing in the internet. Digital marketing strategies are online public relations, social media marketing, email marketing, pay per click, search engine optimization and more. Digital marketing is very flexible and it can reach so many people all over the whole world.
Print marketing make use of physical print media such as billboards, direct mail, newspapers, posters and magazines. You can choose where you will put your advertisement when you make use of print media marketing.
The results are better if you use both strategies. studies prove that digital and printed media marketing really has a number of advantages.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes which are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing that has graphics, texts and images. This is great for social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. Both of these strategies can benefit any kind of business. It is important that you select a reliable commercial printing company. You need to do a research first before you select a company. Make sure that you can trust the company.