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Basics of Online Marketing When your business isn’t doing well, there’s usually more than one culprit. One thing you may miss though is your marketing mix. If it’s still not part of the mix yet, you should make a serious investment in Internet marketing now. It’s one of the best ways to spread the news about your business, since it has unmatched reach and efficiency. The following are five Internet marketing tactics you must master: 1. Build a strategic website.
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Design matters definitely matters when it comes to business. In fact, poor web design can hinder you from reaching your target audience and achieving your business goals, leading to a near immediate loss of leads and revenue.
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For example, do you have a clear call to action? Do you have fresh and useful content? Hiring a trusted agency or person to take care of your web development needs, is a good investment. 2. Get smart with your SEO. Each business dreams of getting their brand to the top of search engine results or SERPs. But it doesn’t necessarily mean they give top priority to optimizing their website and online content. A lot of business owners think it needs complicated programming knowledge. It all comes down to using the right tools, keywords, site and blog structure, and content. With fast-evolving spam-focused search engine algorithms nowadays, you have to be more aware of your SEO practices Considering rapidly evolving spam-targeted search engine algorithms these days, you need to be more conscious of your SEO practices. For example, Google is becoming more inclined to help websites reach authority status in their respective niches, and then assigning them a higher rank. You can boost awareness for your company using Author Rank, Google+ activity and social sharing. 3. Use email marketing. If you want to reach your customers and have a tight budget, email marketing can do the trick. It’s your chance to ensure your customers are in the loop. However, it’s important as well to remember how annoying a cluttered inbox can get. Send only relevant, to-the-point content that your recipients can act on. Of course, it should be shareable and mobile-ready as well. 4. Be socially memorable. If your business isn’t on any social media, then you’re living in a cave. Facebook, Twitter, and all the others are key to reaching your market and engaging them in productive ways. In addition, even if you have a social media presence, you may not be reaching its full potential. 5.Utilize the multimedia. Now more than ever is the time for attention-grabbing imagery in your business’s marketing strategy. YouTube gets over a billion monthly visitors. The good news is, you don’t need to spend so much on cameras or lighting to announce your message using a visual medium. However, you do need a tactic. Build a video campaign for your business. Make use of a keyword-rich headline, a persuasive editorial message, in addition to a call to action.